Hospitals and health systems have come under scrutiny for their practices regarding prices charged to the uninsured or underinsured. Many hospitals do not see that the American public wants to know why costs continue to go up while the availability of care continues to go down. The issues explored in this audiowebcast include the daunting and potentially disruptive trend toward transparent pricing, the likely impact of the billing and collections debacle, the diminishing involvement of the private sector in funding healthcare-especially among large employers-and the probable outcome of radically reduced government funding for Medicare and Medicaid. Our speakers include a practicing strategist and industry thought leader, a highly respected academician and author, and the editor of one of the leading Internet publications dealing exclusively with healthcare issues and news.