With the movement toward consumer-directed health plans and health savings arrangements and the evolution of "defined benefits" for group health care, consumers will more and more look to provider performance before they make their healthcare decisions. During this keynote, you'll hear how the Blue Cross and Blue Shield companies are rising to meet the challenges presented by this new healthcare era. You'll Learn: How Blue Cross and Blue Shield companies are preparing for consumer-directed health care and pay-for-performance. What's on the horizon for the employee/employer and plan-provider relationship. Ideas for successfully operating in a healthcare industry where employers are looking for savings and employees want to make the most of their healthcare dollars.