As of 2004, 40 percent of American hospitals were losing money on operations. Another 30 percent to 40 percent made money, but with less than a 4 percent operational margin. Retail allows hospitals a level of revenue generation to stay in or grow the business, fund depreciation and continue to meet the non-profit mission. This Audio Webcast will be an in-depth discussion on the financial upside of clinically based retail enterprises on healthcare campuses.