Financial executives and revenue cycle professionals continue to seek the key to understanding the complexities of the revenue cycle and what they should do to ensure financial success, while achieving true patient loyalty. The consumer-directed movement and demands for transparency have increased the need for financial leaders to be the driving force behind their organization's revenue cycle and cultural transformation. Using various provider case study examples, this Audio Webcast will allow financial executives to understand the flaws in "traditional" revenue cycle benchmarks, indicators and incremental change strategies. You'll also get critical insight to visionary, fast-track approaches to implementing and sustaining a fully integrated clinical and financial processing model focused on securing market share through patient loyalty.