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Segmenting Self Pay Accounts...Taking It to the Next Level. As the healthcare market changes to a more consumer driven model, the number of uninsured and underinsured patients is increasing at rates beyond expectation, thus driving up self-pay balances. This means your organization must be prepared to have an optimized Self-Pay process to maximize returns in a rapidly charging marketplace. Between process, technology, and education you can manage the associated risks by securing accurate demographics, payment likelihood, and facilitate a non-discriminatory charity review. The purpose of this session is to provide direction and create efficiencies in your self-pay collections process and understanding the strategy within this population.